BadBoy
The page-based champ. When a user lands on a web page, BadBoy appears on screen as FreeForm, dynamic content jabbing for attention. BadBoy floats for a pre-set period of time, or can be sent packing via a user prompt placed strategically in the top corner of the page. Once he's thrown his punches, BadBoy disappears, leaving a mouse-activated expandable banner behind (a FatBoy) to provide a deeper level of user-initiated interaction within the page-based media space. As with all PointRoll ads, the user is not redirected from the current page unless click-through occurs. BadBoy allows advertisers to deliver quick, high-impact messages immediately, and maximize existing real estate. A true heavyweight.
Benefits
- Creates huge branding impact by grabbing user attention
- Combination of FreeForm and SnapBack technologies. Versatile format allows advertisers to accomplish objectives using multiple technologies
- Advertisers can promote branding and awareness, generate leads and capture data
- Access to PointRoll AdTracker which displays advanced data metrics and effectiveness of all elements of the ad unit
- Quick and easy to build, hassle free with PointRoll AdPortal
- No templates to limit creativity
- Panels can contain text, images, applets, Flash, dynamic information and streaming audio and video
- Compatible with any ad unit size
- Instantaneous - no waiting for the message
- After the floating content is closed, the unit becomes user initiated
See BadBoy in action! Click here to view examples in our client showcase.
