PointRoll Widgets—Multiply Your Brand’s Impact, Leverage Our Unparalleled Expertise

Imagine if your ad had nine lives. It can—and many more—when you include a SnaggableAd in your rich media campaign. SnaggableAds have a widget component that can be easily grabbed from any PointRoll ad unit and shared across social networks, start pages and blogs. The viral distribution capability exponentially spreads the advertiser's brand messaging across the Internet, while tracking functionality lets advertisers monitor the widget's progress and user engagement long after it has been grabbed from the initial ad.

PointRoll's creative team can build the widgets from scratch or from client assets, using their rich media expertise in conjunction with Clearspring's cross-platform widget services. Clearspring's viral sharing functionality may be placed into any of PointRoll's ad formats, including FatBoy expandable ads, TowelBoy pre-expandable ads and TomBoy polite ads.

How it Works

• Create a widget on Clearspring's easy-to-use platform, generating a unique widget ID.
• Build your PointRoll rich media ad, incorporating the widget ID (or let us do it for you).
• We'll serve your ad to each publisher and placement on your media plan.
• Users view the ad, then snag the widget and place it on their websites, blogs and social networking profiles.
• You sit back and watch as your brand spreads across the internet.

PointRoll engineers your widget to work within the ad unit per each publisher's specifications. And Clearspring's user-friendly menu (included with each widget) lets clients select the appropriate format for the site where they plan to place the widget. In short, the whole process is designed to be as simple as possible, allowing your widget—and your brand—to multiply with a few easy clicks.

How do you know it's working? PointRoll provides a wealth of rich media metrics, accessible via AdPortal, including the number of times your widget was snagged. And Clearspring tracks your widget's syndication, showing you which placements the widget was snagged from, where it has landed and how people are interacting with it. If you have widgets in multiple creatives, you can easily adjust the creative rotation in AdPortal to capitalize on the more popular placements.