FatBoy
Always makes a huge impression. When a user rolls the mouse over a PointRoll FatBoy, the banner instantly expands, exposing additional panels below, above, to the left, or right of the original ad area depending on placement and size. The user is not redirected, but rather exposed to a page-based mini-site. When the user moves the mouse off the ad or the panel, the panels instantly disappear, permitting the user to continue viewing the original website.
Panels may contain any combination of messaging and imagery - HTML, Flash, dynamic content, video and audio. As a page-based permission marketing tool, FatBoy delivers on every level, and effectively enhances the user experience. You go, boy!
Benefits
- Advertisers can promote branding and awareness, generate leads and capture data
- Access to PointRoll AdTracker, which displays advanced data metrics and effectiveness of all elements of the ad unit
- Quick and easy to build, hassle free with PointRoll AdPortal
- Now recognized as a Standard Ad Unit on such sites as AOL and MSN at no additional charge (subject to eligibility)
- No templates to limit creativity
- Panels can contain text, images, applets, Flash, dynamic information and streaming audio and video
- Compatible with any ad unit size
- Instantaneous - the user does not have to wait for the message
- User initiated and non intrusive
See FatBoy in action! Click here to view examples in our client showcase.
