United Online Joins PointRoll’s Included^TM Program

Rich Media’s preeminent publisher program just got stronger with the addition of United Online and its 50 million+ registered user base

Conshohocken, Pa., November 1, 2006 – PointRoll Inc., the leading developer of rich media technology solutions, today welcomed United Online as the 31st member of the PointRoll Included™ Program. United Online is a leading provider of consumer Internet and media services through more than nine brands, including NetZero, Juno, Classmates, and MyPoints, with more than 50 million registered users.

“For rich media to continue to grow as a medium of choice for advertisers they first have to try it and experience its power. The Included Program endeavors to eliminate traditional barriers of cost, thereby empowering advertisers to do so,” said Rob Clark, VP Channel Development, PointRoll. “The addition of United Online enhances the opportunity for advertisers to reach new audiences and market segments with whom rich media connects.”

By joining PointRoll’s Included Program, United Online will provide highly competitive pricing and unique creative executions to advertisers seeking to leverage rich media across its properties. It further expands the Included Program’s reach and continues PointRoll’s legacy of collaborating with elite online publishers that understand the strategic value of rich media.

"At United Online, we are squarely focused on providing the best creative opportunities for marketers and agencies to engage our consumer base across our nine communications and content/media properties. Formalizing our agreement with PointRoll is a clear step toward making those opportunities a reality," Jeremy Helfand, EVP and Chief Sales Officer, United Online.

More than 30 Members Strong: The Power of Teaming with PointRoll
There are two unique reasons the PointRoll Included Program has enjoyed tremendous success in the three years since its inception:

• Agency/Advertiser Footprint – PointRoll has the largest and most aggressive agency / advertiser sales force that leverages this program in the thousands of sales calls PointRoll conducts a year. In this way, PointRoll’s sales force becomes an extension of the publisher’s sales force. As a result, the publishers are included in advertising campaign media buys that they would not normally have access to.

• Rich Media Stronghold – PointRoll represents 70% of the rich media market. Specifically, if there is a rich media advertising buy in the market, PointRoll is included in 70% of those buys. This offers its publisher members yet another previously unavailable sales opportunity.

Beyond a Partnership Network – PointRoll Included is An End-to-End Member Service Program
Upon an initial agreement, PointRoll and the Included publisher member negotiate an agreed upon price by which the publisher can offer PointRoll technology and services to advertisers at no additional charge when they run eligible campaigns on the publisher’s site.

Advertisers can run PointRoll rich media ads at no additional cost, while benefiting from the vast distribution channel inherent in the publisher’s site. The PointRoll Included Program criteria are also rigorous and meant to attract—and maintain—an exclusive roster of elite publishers, and result in true benefits for both publishers and advertisers.

PointRoll Included Program Members
Today, the PointRoll Included Program is more than 30 members strong and includes the likes of iVillage, AOL, MSN, About.com, NYTimes.com, Walt Disney Internet Group, MySpace, IGN, Cars.com, Advertising.com and Univision Communications.

About United Online

United Online, Inc. (Nasdaq:UNTD) is a leading provider of consumer Internet and media services. The company's Content & Media services include social networking (Classmates) and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno), email and VoIP. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India. For more information about United Online, please visit www.unitedonline.com.

About PointRoll, Inc.
PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll’s ground-breaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.

The company launched its first proprietary technology platform, “The Boys,” to provide a full range of marketing solutions that include comprehensive service support and extensive data reporting capabilities. “The Boys” include: FatBoy® expanding ads, Tomboy® universal 100K+, TowelBoy® snap-back units, BadBoy® floating ads, and PaperBoy Local Delivery™. PointRoll works with more than 800 advertisers and its technology is accepted by thousands of online.