PointRoll Still Innovating While Others Are Selling Out

Company Introduces PointRoll AdPortal, the Next-Generation Rich Media Ad Creation, Delivery and Measurement Solution

CONSHOHOCKEN, Pa., June 26, 2007 -- PointRoll, the leading provider of rich media technology solutions, today announced the launch of AdPortal, the first all-in-one rich media management platform built with advanced Web 2.0 capabilities. AdPortal is designed as a one-stop shop for marketers to create, publish and analyze high-impact, interactive rich media advertising campaigns.

"AdPortal will redefine the way in which the industry builds and deploys rich media ads, as well as reporting on how people view and interact with online advertisements," said Chris Saridakis, CEO. "Unlike other companies, we didn't have to buy our way into rich media and sell out. We built the market-leading company, organically, from the ground up and shaped the industry from the very beginning. With AdPortal, we are introducing the most advanced platform that will help drive this industry forward."

AdPortal combines PointRoll's creative and media tools with the most advanced ad serving functionality in a single interface, providing total access to all aspects of an online campaign. Advertisers and agencies can design online campaigns, manage them from start to finish and track campaign performance. Publishers are able to manage technical specifications and approval for ad formats and uses on their sites.

AdPortal replaces the standard linear process of ad serving with a multi-faceted collaborative environment that allows multiple campaign processes to happen concurrently for maximum efficiency and speed to market. By linking the key components of any campaign—creative implementation, ad trafficking and results measurement—AdPortal provides a holistic view of the campaign for all stakeholders.

• Create – AdPortal provides easy-to-use tools for uploading creative components, specifying options and variables, and combines them to create an engaging rich media experience. The interface also offers convenient access to publisher specifications and visual guidelines to assist designers in the development process.
• Publish – AdPortal enables marketers to serve ads to virtually any publisher by choosing the site and size that is most effective for the ad message and creating placements and delivery rules based on the media plan.
• Analyze – AdPortal allows users to track and report on over 100 different metrics. Custom report templates offer a choice of metrics, aggregations and filters and can be viewed online, and downloaded in a variety of formats or emailed.

From basic training to post-implementation trouble shooting, PointRoll stands behind AdPortal with 24/7 customer support.

"PointRoll's previous tools and processes allowed us to provide our clients and partners with industry-leading rich media campaigns. Now that those tools and processes have been combined into a single platform and user interface, marketers will be able to effectively build and deliver even better rich media campaigns, specifically targeted and with measurable ROI," said Chris Saridakis, CEO, PointRoll.

For immediate questions regarding PointRoll AdPortal, please email: adportal@pointroll.com.

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI – News), develops innovative rich media technology solutions that go beyond the creative limitations of existing advertising options. PointRoll's ground-breaking products and superior service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. Alongside its unique, compelling offerings and service, PointRoll delivers comprehensive, real-time reporting capabilities that exponentially improve measurement, generating data that effectively illustrates how and why it maximizes return on investment.