PointRoll Expands into the Peachtree State Opening its Tenth Office

New location to focus on providing rich media support to local advertisers and extend customer growth within the online advertising space

Conshohocken, Pa., October 11, 2007 – PointRoll, Inc., the leading developer of innovative rich media technology solutions, today announced the opening of its newest location in Atlanta, Georgia. Focused on growing existing relationships as well as developing new ones in the greater Southeast, the office will focus on Fortune 500 advertisers and leading agencies in the region.

"This office will enable us to build on the success we've experienced in the Southeast and provide greater focus for our clients," said Chris Saridakis, CEO, PointRoll. "We're committed to providing best-in-class service, creative ingenuity and cutting-edge technology to keep our clients at the forefront of online advertising."

"It is exciting that the interactive industry continues to grow in Atlanta. We are thrilled that PointRoll is opening an Atlanta office, as they continue to provide innovative and effective rich media solutions." Erin Pennington, SVP Media, Moxie Interactive.

The decision to open an office in Atlanta was driven largely by the unlimited—and untapped—potential for various industries to successfully leverage rich media advertising. With its Southeast team of experts, PointRoll is looking to share its comprehensive experience and consulting capabilities to help agencies and advertisers realize maximum ROI through rich media.

Sales Director Catherine Spurway will lead the office, bringing extensive marketing, sales, business development and industry knowledge to the post. "Catherine has been instrumental in diversifying revenue, winning new business and securing PointRoll's leadership position" said Deann Harvey, VP of Sales, PointRoll. "We're confident Catherine and her team's unique brand of creativity and strategic thinking will benefit our clients in the Southeast."

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-web site to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness – without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.