Pointroll Continues Strong Growth, Adding Three To Senior Staff
Rich media leader hires industry veterans from CNET Networks, Variety Online Group and Convergys
CONSHOHOCKEN, PA – March 25, 2008 – PointRoll, the leading provider of rich media technology solutions, announced today the addition of three key executives to its growing senior management team. Max Mead has been named Vice President, Business Development & Strategy, Sanjiv Karani has joined as Vice President, Global Product Management & Innovation and Dea Lawrence has been hired to lead the West Coast team as Regional Vice President, Western Sales. Boasting almost 20% growth in employees since September 2007, PointRoll commands dominant market share of the rich media industry—serving over 70 billion rich media impressions last year—and calls two-thirds of the Fortune 500 its clients.
"The rich media industry is growing at a rapid pace and changing daily," said Jason Tafler, CEO of PointRoll. "As we grow with it and drive the future, we are constantly innovating while working very hard to stay true to our core competencies, delivering the best products with the service to match. Doing that requires diligence and scrutiny in building a team of the very best in the industry and we couldn't be happier to have Max, Sanjiv and Dea join us."
As Vice President, Business Development & Strategy, Max Mead leads the development and execution of PointRoll's growth strategy by researching and identifying new markets, products, services, channels and technologies. Additionally, he is responsible for developing and implementing strategic alliances and works closely with parent company Gannett on broader investment and acquisition opportunities. Prior to joining PointRoll, Max held the position of Chief Operating Officer with Green Living Media, LLC in San Francisco. In seven years with CNET Networks, most recently as Vice President, CNET Business Strategy, Max was responsible for finance, business development, search marketing and content syndication for the company's largest business unit.
As an expert in driving innovation, research and development, and advanced technologies, Sanjiv Karani brings more than 15 years experience to the role of Vice President, Global Product Management & Innovation. He will be responsible for driving PointRoll's customer-driven product innovation strategy and directing the company's team of product managers through the process of defining and developing new rich media products and services. Previously, Sanjiv served as Executive Director, Product Management & Innovation with Convergys Corporation in Cincinnati, where he spent more than 10 years in product management and planning.
Dea Lawrence brings over 15 years as a senior executive in the entertainment industry to her role as Regional Vice President, Western Sales. She is responsible for the management and expansion of the West Coast sales team, driving revenue growth and developing and maintaining all advertiser and agency relationships. Before joining PointRoll, Dea held the title of Vice President of Sales with The Variety Online Group, where she was instrumental in the creation, development and growth of the business, building and implementing the sales strategy for all online advertising sales.
Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and McDonald's turn to PointRoll not only because they proactively offer best-in-class solutions that enable more engaging, effective online advertising, but also because they consistently outmatch the competition with their full-service approach and ability to solve complex problems for clients.
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini web site to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant e-mail, data collection and more, marketers can easily create and deliver ads that build brand awareness and drive sales. The result: great creative controlled by the user and improves ad effectiveness—without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.
